Our list of do’s and don’ts will assist when dealing with the media
Ah, the press. Who doesn’t like to deal with them and answer their questions for hours on end? But as a business organisation, you have to do just that at certain occasions, such as when you’re launching a product, announcing a big change, or even when you are trying to curb a nasty rumour or two.
But in all seriousness, if you would like to move your business forward and have it come across as a reliable and trustworthy organisation, you need to have a good, harmonious relationship with the media. This being said, here are a few do’s and don’ts to follow in your media dealings:
Do have a well-organised media or press plan:
From the beginning, it’s important that you have a clear and well-organised plan when it comes to dealing with the media. Develop an outline for whatever coverage you are planning, whether it’s a press conference, a product launch, or a corporate video launch. Decide on the different types of coverage you are aiming for, whether it’s a feature story on a programme, a guest slot on a show, or more. When you know what you need to move your organisation forward with the media, it will be easier for you to be seen as an authority figure in your niche.
Do have a designated media person from your organisation:
It is always better to have someone in charge of dealing with the media at all times, so assign one person to be the main contact point for the media in your company. They will then be in charge of finding out who they need to connect with in the TV, radio, and newspaper industries. Also, with one contact person, it will be easier for the media to know who to get in touch with.
Do present a clear and concise message:
Whether you are simply informing the media of an event or are launching an entirely new service or product, it is important to always present a clear and concise message. You can do this by making sure that everyone in your organisation is aware of what is happening. Come up with a memo for employees to read and organise your message in such a way that it can be easily understood. If you are introducing a video about your company, its services, and its people, make sure that it is attractively and professionally done, with the necessary transcriptions enhancing its value and viewer-friendliness.
Do uphold a united front:
This is particularly handy whenever you are dealing with not-so-pleasant news reports and rumours. It is always in your best interest to put up a united front – not only for the media, but more so for your clients. They need to be assured of your solidity and strength at all times, so be aware of what you are saying and make sure that there are no contrasting opinions or reports.
Don’t neglect any news release you send out:
This is another reason why you need a designated person in charge of your media activities. In the busy world of business, it can be easy to neglect or forget about any news release you have sent out, or any other newsworthy event you have informed the press about. But if there is a particular person in charge of your media releases and other media events, they will be able to keep a close watch on the press’ reaction and do the necessary follow-ups.