Being a great broadcaster requires these top qualities

The broadcasting industry consists of radio and television stations which share content with a mass audience. The content is generally surrounding entertainment, news, music, and there are also many specialist types of broadcasts. Broadcasting is a highly sought after industry to work in, and can be hard to break into. We’ve worked with many media outlets when providing our transcription services and have noticed the skills required to be successful. In order to make a great broadcaster, we’ve rounded up the skills you would need.

To communicate well:

Those in the broadcasting industry need to have excellent communication skills. No one wants to listen to a voice they don’t understand; however, some local radio stations will use broadcasters with a local accent so that listeners can relate to them. Broadcasters should also be able to communicate effectively through excellent writing skills. Anyone working behind the scenes in broadcasting should have excellent communications skills also, as the elements of production cannot come together without good team communication.

To possess a good personality:

Most important for those on camera, reporters and presenters should have a warm, friendly aura which helps the audience to connect with them. Body language, a soft tone, and a smile can help the audience to build trust and rapport with you.

To love to investigate:

Broadcast journalists who are involved in the news sector should have sharp investigation skills to ensure they get hold of the cutting edge stories. This would give them a distinct advantage over competitors. Camera operators and producers should also have a strong sense of investigation to help to get the best shots to accompany a story.

To be affluent with the technical side of things:

Broadcasting is something that can easily go wrong, making it important that those working in the industry should be comfortable with technical equipment, and always stay on top of changing technologies.

To be able to handle pressure:

Media, by nature, is a deadline-oriented, pressure-driven environment. Stories are constantly changing. Everyone in the business should be able to handle pressure and meet deadlines as they are assigned.

To have excellent presentation skills:

You must be able to perform under the pressure of a live broadcast, in a professional and confident manner. When reading from an autocue, a natural tone must always be used. You must be able to connect with your audience, and be engaging.

To be a team player:

From the producer to the presenter, there are a lot of elements that need to work together in order to produce a successful broadcast. Every member of the team must be motivated by the end result and work together in order to ensure the broadcast runs perfectly.

To maintain a high level of accuracy:

When broadcasting news, it is vital that the information being shared is accurate. Any incorrect or out of date information which is broadcast may cost the reputation of the broadcaster or the broadcasting company. Both the broadcaster and anyone collecting or reporting information must have a strong eye for detail. For this reason, an accurate audio transcription is essential when information is passed within a media company.

Whether you are already a broadcaster, or would like to be one, we hope you feel inspired and ready to be the best you can be!