Since webinars emerged as the new trend for businesses to make their mark and attract their target audience (besides podcasts), it is time you looked for ways to optimise it further. 

If you think you’ve been doing everything you can to make the right kind of impact and impression with your webinars, we urge you to think again! Kudos to you if you’ve been transcribing your webinar to boost your SEO already! 

Although, if this is not the case, you should know that you are missing out on a goldmine of opportunities to make the most of video SEO.

Webinar Transcripts and SEO – How to Make it Work?

When you think about webinars for SEO, think transcription!

If you are looking for ways to amplify your marketing efforts, then you need to make the most of SEO webinar transcription, to instantly enhance your campaign. What’s more, you can use the transcription from your webinar as the foundation for derivative content!

Webinar transcription serves as a cost-effective way to capture and engage with more leads in real-time. 

Let’s take a look at how webinar transcription can work wonders for your SEO!

1. Attract More Traffic with Webinar Transcription for SEO

Once done recording your webinar, you are left with a video that is lush with ample scope to climb the ladder of search engine optimisation. You have at your disposal, a blend of time, slide decks and audio. 

Submit this video file to the transcription experts at Alphabet and receive an accurate and complete transcript of your webinar, ready to be used in a brand new way for your company’s SEO.

Webinar Transcription for SEO; woman taking notes in her notepad and working on her Macbook; a wine glass placed on the table

The addition of keyword and anchor text rich webinar transcription helps optimise the overall video content for SEO, meaning your overall visibility on search engines improves. This leads to more traffic and in turn, leads for you to convert.

There are some brilliant ways to leverage webinar transcripts to obtain a better rank and position on the search engine results pages or SERPs. Read along to find out how you can integrate it all into your webinar and content marketing efforts.

2. Search Engines and Text – A Match Made in Heaven!

Search engines love text and since transcripts are all about textual representation of your webinar video, there’s a lot of potential for you to leave a resounding digital impression.

Search engine spiders crawl through the internet to understand what type of content a page contains while looking for textual indicators to establish relevance. 

A woman taking notes while working on her laptop

While you might add a quick summary explaining the contents of a webinar video, it turns out to be bleak and dull when compared to the text-rich content of transcripts. Naturally, these consist of relevant semantic phrases and terms along with a high keyword density, to make it more appealing to the search engine. 

Typically, an hour-long webinar video yields approximately 10,000 words of unique, keyword-intensive content. When these transcripts are indexed by web crawlers, they deem your page to be incredibly valuable.  

This in turn yields a comparatively better ROI as well. This study shows that web pages with transcripts tend to earn 16% more revenue on average when compared to those with no transcripts.

3. Improved User Experience, Thanks to Interactive Transcripts

Offering excellent user experience lies at the heart of search engine optimisation. When your UX is as great as it can be, it has a significant impact on your SERP position. 

Use Alphabet’s high-quality webinar transcription services to create interactive transcripts to display alongside your video. This is a sure-fire way to make your webinar more engaging and navigable!

three people sitting and pointing at the laptop screen

With our experts transcribing your webinar, you can hold your viewer’s attention by highlighting the words being spoken on the video while being able to track what has been said. 

What’s more, viewer’s can easily make their way through the recording by clicking on a particular word or phrase that catches their eye and jumping exactly to that precise spot in the video. They can also look for a keyword in the search bar and jump to points that they feel are more relevant to them. 

With our professional webinar transcription services, you can take your user experience to a whole new level while simultaneously giving your SEO an almighty boost. 

Webinar Transcription for SEO – How it Makes Your Life Easier!

If you are a content marketer, webinar transcription delivers a wealth of resources that you can take advantage of. With the diverse opportunities and avenues for content marketing and creation available at your disposal, you can empower yourself to scale effectively and lucratively.

When transcribed, a webinar contains information that can be repurposed, edited and published in a number of creative ways. 

Webinar Transcription for SEO; two men sitting in a park and discussing work on their laptop while taking notes

Here are some ways that you can retrofit your text-rich video content to up your webinar marketing efforts:

  • Updated Web Copy
  • Guides
  • Ebooks
  • Listicles
  • White Papers
  • Case Studies
  • Blog Posts
  • Infographics

Contact Alphabet for Top-Notch Webinar Transcription for SEO

The right type of transcription services can catapult your business to new heights. 

At Alphabet, we value quality over everything else, so with our expert transcriptionists, you are in good hands!

To see significant SEO improvements in your webinar video marketing, get in touch with us today. 

Reap all the SEO benefits with our proficient and skilled transcription experts by your side right now!